So Apple came up with their latest creating that is revolutionnary in the business if information technology. Today people are buying computers by the specs and Apple has always been aiming to remove this from the minds of the consumers and instead try to provide the customers with products that offer them solutions and performance, instead of focusing that there is the latest and greatest hardware. Although Apple has been able to make some great deals with their suppliers and are actually selling computers with great hardware also.

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Notebooks were a huge hit when they first came out because they offered mobility – unfortunately the performance wasn’t great and that was something that Apple was indeed able to tackle with their macbooks because their operating system OS X was able to run lightweight and fast even on slower computers. After dominating the markets with their iPod mp3-players they started to also dominate the laptop industry as their products offered elegant design and outstanding performance. They are definitely something that you can take out of your suitcase at a public place without being embarrassed. To give you a good idea about the performance of their equipment, the Macbook Air was announced as being the fastest laptop ever to run Windows Vista. The engineers have been able to select components that support each other in a manner that it would be the best laptop overall out there. Needless to say that it is also very lightweight and energy efficient.

Based on their experience with mobile devices Apple started to spend some effort in developing a soon to be revolutionnary mobile phone , the iPhone. It turned the markets upside down as people were no-longer looking at anything else than the iPhone which was running a version of their operating system specifically designed for the iPhone. This made it possible for the phone to be used like a computer and you could install new applications from the AppStore which has become one of the best money makers for Apple so far. Their incredible touch screen created dozens of imitations from large mobile phone manufacturers, which didn’t notice that it wasn’t the touch screen that made the iPhone so popular, but the incredible performance and the ease of use.

Another type of laptop just emerged – the handheld computers. These were small, usually equipped with a 7″ screen and a keyboard, and Apple wanted to make their own product for these markets, but instead of trying to make a smaller laptop they chose to redesign the whole consept. For now manufacturers of handheld computers were just shrinking a regular laptop, but Apple looked at what people really want from a device like this, and produced the iPad. After receiving a lot of criticism the iPad turned out to be one of the biggest sellers ever, selling over one million units in a little over three weeks after it was published. Since the iPad is priced at $499 it has made people to think where they could get a free iPad.